Caribbean Journey participates in island study. When the tourist board of St. Kitts called last week I was happy to answer a few questions letting them know who I considered the target market of the island. Most of my clients that book St. Kitts are in the 40-60 age range and pick St. Kitts for its relaxation, peacefulness, and history. Most have been to the Caribbean before and want something “different”. The island does not appeal to the eco-adventure crowd or young singles looking for the nightlife. When the results of the study were released this week, I was pleased to see that I hit the target market dead on: “Results showed the majority of St. Kitts visitors fall into the affluent and desirable baby boomer category, ages 42 to 60, who possess more wealth than the U.S. national average and who have taken at least one prior trip to the Caribbean.” The tourist board will use this study to try and market to other demographics not currently frequenting the island.