The Barbados Tourism Authority signed a three-year agreement with pop singer Rihanna, a Barbados native, to exclusively promote her hometown island of Barbados as a tourist destination. The partnership launches officially on Aug. 5 with a full-length concert on her current “Loud” tour.
Under terms of the agreement, Rihanna will promote Barbados through advertising campaigns, promotional appearances and via her social media presence. Rihanna will also promote travel to Barbados from Brazil during her appearance on tour in September. “In the hearts of every Barbadian, Rihanna is known as the girl down the road, but to the world she has become a musical sensation and social phenomenon,” said Richard L. Sealy, Barbados’ minister of tourism. “She is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination.”
