The water company for London, Thames Water, is advising comedian David Williams to cut short his swim along the length of the river.
He is approaching the tidal Thames which has recently received 500,000 cubic metres of raw sewage thanks to heavy rain overflowing a system designed for Victorian England.
Hmmm.... not sure I'm really selling the capital as a great eco-friendly city. Honestly, London is one of the - if not the - greenest city around and the Thames is thriving.
However I must admit that at times of overflow the Thames only is kept oxygenated due to repeated injections by a fleet of Bubblers (above). Come on - just build that super-sewer already!
See more here on a highly scientific experiment to discover how clean Thames water really is.