As a travel consultant, clients often come to me with a short list of hotels they are most intersted in and want my professional opinion on which one is the "perfect match" for their vacation. When I ask how they arrived at their choices on the list, the most common response is that they spent a little time on hotel review sites, ruling out any property with negative reviews. Thanks to Christopher Elliott and the Washington Post for this overdue article which supports my feelings that review sites shouldn't always be trusted...
"Oh, the things hotels will do for a good review. It's not enough to ask guests for a write-up on a popular site such as TripAdvisor or Yelp after they've checked out. Lately, some innkeepers have been pressuring their guests to say positive things online -- in extreme cases, even before they've checked in. Take what happened to Pam Stucky when she recently made a reservation at a small hotel in Scotland. Before she arrived, the owner sent her an e-mail soliciting a recommendation on TripAdvisor, even though she'd never been to the hotel... read the full article here."